7.26.2012

Eat Unaju @ Sobaya on 7/27! 30% off!!

For Japanese, "Doyo ushi no hi" is a day in late July dedicated to eating eel. The day falls on July 27th this year. The custom began in the 18th century. Since Japanese summer is hot and humid, many people suffer from natsubate (summer fatigue). It is believed that eating nutritious eel helps to increase stamina and beat the summer heat.

And our beloved East Village staple, Sobaya, is offering 30% off on its Unaju. (Eel over rice) Please enjoy eel and the rest of this summer.

Sobaya
229 East 9th St. New York, NY 10003
Tel: 212 533 6966 Fax: 212 260 0036
sobaya-nyc.com


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